Brand Protection colleagues: Are you at the A-CAPP Summit in Dearborn, MI in March?
If so, drop me an email - I'd love to meet you there!
I help turn complex data into confident decisions.
25+ years building data products and intelligence platforms - from criminal prosecutions to award-winning commercial tools.
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Whether you're building a data platform or executing a brand protection strategy, the challenge is the same: making sure the people behind the screen understand what they're seeing and trust what they do next.
I've spent my career helping experts turn complex, high-stakes data into decisions they can trust.
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AI now automates detection, surfaces patterns, and accelerates analysis. But speed without clarity isn't progress. If people don’t understand the insights, they won’t act on them
Sound familiar?
Your tech impresses in demos but doesn't sell
Your platform is technically sophisticated, but customers and prospects keep asking
'how does this actually help me?'
Your AI features do amazing things and look impressive in demos but your users need explainability, not black boxes.
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You're not sure if you're building the right product or just impressive technology.
You're doing a lot but not sure you're driving impact
You have enforcement data, takedown reports, marketplace monitoring. But it's not changing decisions. Your stakeholders see volume, not value. Your team is reacting, not analysing. And AI is generating more data than ever — without helping anyone make sense of it.
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You need to turn data into intelligence that drives strategy, not reports that say you're busy.
You're scaling but breaking things
What worked for your first 10 customers doesn't work at 50. Decisions that used to happen over coffee now need process given your fast growing team. Your product roadmap is a wish list, not a strategy.
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Your operations are held together with tape, your team is drowning, and you're not sure what to do first or how to build systems and teams that scale.
EXPERT
WITNESS
Cartier v BSkyB
High Court
England
FT INNOVATIVE LAWYERS
Incopro
Award Winner
2015
PRODUCT OF
THE YEAR 2025
StructureFlow
Law.com
2025
JUDGE'S COMMENDATIONS
Criminal intelligence analysis for organised crime cases
FEATURED
IN PRINT
Financial Times, World Trademark Review, "Cyber Alert"
What can I help you with?
Two services, one thread: helping expert users make
high-stakes decisions from complex data.
I can work with you on a fractional or project basis, within two key areas of expertise.
Product Leadership
Building and scaling intelligence and data platforms.
Strategy, product vision, team scaling and organisational design — for founders building products where the data is complex and the stakes are high.
Brand
Protection
Turning brand protection data into actionable intelligence.
For brand owners who need more impact from their data and technology vendors building the tools they rely on with diverse data sources anthe latest AI models.
The short version
My name is Helen Saunders
I started as an intelligence analyst at the Metropolian Police in London, building criminal network and crime pattern visualisations where getting the analysis wrong had real consequences.
I went on to build award-winning data products, give expert witness testimony in the High Court, and help scale companies from startup to over 200 people.
Now I help founders and product leaders do the same — build platforms that turn complex data into decisions people trust.
What people say
“When Helen joined we had a product team that worked but needed to scale. She built the team, brought structure to how we made product decisions, and kept us focused on what our users actually needed balanced with my vision and our company strategy. The product and the team are in a completely different place now.”
Tim Follett, CEO and Founder of StructureFlow